About Us:

Arabella Healthcare Management is a leading provider of high-quality, compassionate long-term care services with 12 locations across Alabama and Florida, and we are expanding! We are dedicated to providing exceptional care to our residents and creating an enriching environment for both our clients and employees. As we continue to grow, we are seeking a visionary and strategic Corporate Director of Business Development to join our leadership team and drive our marketing initiatives across multiple regions.

Position Overview:
As the Corporate Director of Business Development, you will be responsible for overseeing and executing all marketing strategies, brand management, and communications for Arabella Healthcare Management. You will play a key role in shaping our growth trajectory, enhancing our brand presence, and driving patient acquisition and retention efforts across our Alabama and Florida locations.

Key Responsibilities:

• Strategic Leadership: Lead the overall marketing strategy for the organization, ensuring alignment with business objectives and company goals.
• Brand Development: Build and refine the company’s brand to increase awareness, trust, and recognition within the long-term care industry.
• Market Research & Insights: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the long-term care space.
• Digital Marketing Strategy: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and website optimization to drive engagement and conversions.
• Community & Stakeholder Engagement: Develop and execute community outreach programs to strengthen relationships with local partners, stakeholders, and potential residents’ families.
• Lead Generation & Sales Support: Collaborate with the sales team to design and implement strategies for patient and referral source acquisition.
• Team Leadership & Collaboration: Manage and mentor the marketing team, fostering a collaborative, innovative, and results-driven culture.
• Budget Management: Oversee marketing budgets and allocate resources effectively to ensure optimal ROI on all marketing initiatives.
• Data-Driven Decision Making: Utilize analytics tools to track the success of marketing campaigns and make data-driven decisions for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
• 8+ years of marketing experience, with a proven track record in healthcare marketing (long-term care or senior services experience a plus).
• Strong leadership skills with experience managing teams across multiple locations.
• Expertise in digital marketing, branding, lead generation, and customer retention strategies.
• Experience working in a multi-location environment with the ability to manage regional differences in marketing needs.
• Exceptional communication, presentation, and interpersonal skills.
• Analytical mindset with proficiency in marketing analytics tools and software (Google Analytics, CRM platforms, etc.).
• Ability to extensive travel across Alabama and Florida as needed.

Why Join Us?

• Growth Opportunities: As a rapidly growing company, we offer a unique chance to shape our marketing efforts at a critical point in our expansion.
• Impactful Work: Help us enhance the lives of our residents by driving brand recognition and ensuring our services reach those who need them most.
• Collaborative Environment: Work closely with a passionate leadership team and be part of a company that values innovation and collaboration.